about me

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Make your marketing work harder for you  - without working harder yourself*.

*I’ll be doing all the hard work for you.

When you’ve got a hundred decisions to make, a hundred emails to answer, and what feels like a hundred cups of coffee to chug every single day, I’m guessing that making your marketing materials look shit-hot isn’t something you’ve got much time to handle?

But it still needs to be handled…

Maybe you’ve never worked with a designer but know it’s time to raise your stakes, raise your game, and raise your sales.

Or maybe you’ve worked with big agencies but - as great as they are - you can’t face sitting through any more two-hour meetings answering weird questions and hearing the word ‘solution’ waaaay too many times. Jargon can bore off. Zzzzz.

Or maybe your simple but relentless ambition to stand out and be noticed - by your prospects and your competitors - has brought you to this page.

Whatever the case, if you want to hook more eyeballs and convert more leads at the same time as making the decisions, taking the meetings, and doing the work you do best, then you’re in the right place.

Hi! I’m Jess, award-winning designer, animator, and illustrator for businesses who want to look anything but corporate. Professional, yes, but not corporate. When I’m not behind my Mac, you’re most likely to find me wandering around a food festival with my little family, engrossed in a book, or at the bottom of a good bottle glass of red.

My work as Jessica Draws has seen me win Freelancer of the Year at the Regional Awards 2016, become a finalist in the Young Entrepreneur category at the Start Up Awards Wales 2016, and come runner up in the Creative Industries category of the Entrepreneur Wales Awards 2015. Phew! Cardiff University also hired me as a mentor for their design students in 2016. I’m pleased to report I’ve not yet been eaten alive.

Many of my super duper clients are based in Wales, including Constructing Excellence in Wales, Cardiff University, Cardiff Council, Digital Profile, and Liberty Marketing, and I also work for international clients, like Project Aware, who are based in Australia. *Cue a little horn toot* around 70% of new clients come back to me after the first project. How’s that for a stat?

I know only too well that poorly presented data and sales messages result in lost leads, lost clients, lost customers, lost stakeholders, lost ambassadors, and (occasionally) lost hair.

Brilliantly presented messages, on the other hand result in one very important thing. Captivation. And when you’ve achieved that, all those leads, clients, customers, stakeholders, and ambassadors are much more likely to support those messages, share them with the world, and stick around for a long, long time. (I can’t guarantee the same for your hair.)

My personal mission is to help you do all of the above. And then some.

Whatever data you’re dealing with, it doesn’t have to be dull. No, really. It doesn’t!

A mammoth excel spreadsheet or data table can be turned into a share-worthy animation that nails all of the salient points in minutes.

A bland marketing brochure or sustainability report can be turned into a bold and bright one that people want to look at, touch, and actually read.

A dry-as-crackers sales or product info statement can be turned into an infographic that makes a statement (and makes sense).

I do it all.

Commence Operation Captivation!

When we collaborate, here's what you can expect

 
Absolutely no cookie-cutters

The work I do for you will be 100% original and made to fit your unique brief, as it should be. Blending in isn’t your style, and it’s isn’t mine either. So why follow the flock?

Flexibility

One of the biggest reasons for my high client retention rate. Whatever your need, whenever you need it, I’ll make every single effort possible to accommodate it. (Maybe not at 2am. I have been known to sleep then.)

Partnership

I’m not just someone you hire to perform a service who disappears afterwards. I’m in the relationship for the long haul, as your brand champion, supporter, and cheerleader. (Pom poms included on special occasions.)

Honesty

If I don’t think something is going to work, or if I think I can do something better, I won’t just tell you why, I’ll show you. Essential for strong collaborations - and even stronger results.

Delivered on time. On budget. Forever

Says it all really. So if you’re ready to step it up a notch (or twenty) with the presentation of your business materials, radiate credibility through powerful data and sales messages, and make your mark on the market…Then we should talk.

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What are you waiting for?

Hotshot branding, stationery & print design

Your business already acts the part. Now it’s time to look it. Strictly not for corporate wallflowers.

Irresistible infographics and animated videos

Reams of yawn-inducing text won’t get attention. These will. Data: designed. Messages: refined.

Eye-popping custom illustration

The crazy unique ideas in your head, actualised. Pack a punch with pixels. Boring businesses need not apply.