Recent Posts by Jessica Draws

Can I get a Cone of Chips please?

We've all been there. The aroma of frying oil wafting from the brightly lit shop on a bustling street. Ahhh. The buzzing from the strip lights above, distracting slightly from the polystyrene ceiling tiles. The mild burn on your forearm as you lean patiently against the hot display full of pasties, pies, saveloys and fish…
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6 Ways to Communicate Your Business’ Christmas Offer

It’s hard to believe that 2017 is almost over, but with only a few weeks left until the new year, it’s time to start thinking about Christmas and the best ways to spread some festive cheer to your clients and customers. Marketing Christmas offers have become the new norm in recent years, with brands such…
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The Death of the Traditional Family

This month I was honoured to be asked to take part in Creative Mornings Cardiff, a breakfast lecture series for the creative community. Cardiff is just one chapter and there are chapters in almost every city all over the world. Attendees gather in cities around the world to enjoy fresh coffee, friendly people, and an…
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How Colour Defines a Company’s Identity

Take a second and think of your favourite drink… What springs to mind first? Its name or its colour? According to psychologist and professor Jennifer Aaker’s paper, “Dimensions of Brand Personality”, our brains store objects according to their colour. When it comes to brands, we’re no different. Colour is the first thing we remember about…
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