News

How Colour Defines a Company’s Identity

Take a second and think of your favourite drink… What springs to mind first? Its name or its colour? According to psychologist and professor Jennifer Aaker’s paper, “Dimensions of Brand Personality”, our brains store objects according to their colour. When it comes to brands, we’re no different. Colour is the first thing we remember about…
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I’m practicing my gracious loser face…

I'm practicing my gracious loser face... Shortlisted for the Natwest Great British Entrepreneur Awards Thrilled to announce that I've been shortlisted for the 2017 Great British Entrepreneur Awards! Crazy! Now in its fifth year, the NatWest Great British Entrepreneur Awards has celebrated some amazing entrepreneurs, many of whom are now household names. Past winners include…
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The business of being a mother and being a mother of a business

Guilt. That pretty much sums up how I feel most days, since becoming a mother. Guilt about breastfeeding, guilt about feeling annoyed and tired when they won't stop crying, guilt about not spending much quality time with my firstborn since the second arrived, guilt about going back to work. And that's the tip of the…
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Cardiff Life Awards Winner 2017

5 years ago this June, I left full-time employment to try my hand at freelancing. From a tiny corner in my tiny flat in Roath Jessica Draws was born. Since that time I've learned to be a better designer, a better illustrator as well as a sales person, accounts, finance, business development as well as…
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