Why you need video marketing

I attended a networking event in July 2016 and I was asked to give a presentation to businesses on the benefits of video marketing and the processes behind it. As the date got nearer, and I was preparing my talk. I realised that it was slightly strange to talk about the benefits of video marketing and motion graphics without actually demonstrating it. So I created this video to accompany my presentation.

Nowadays, we work on more video campaigns than print marketing. Traditional advertising has rightfully evolved into the world of content marketing, and personalized content journeys are replacing the one-size-fits-all mentality of yesterday’s marketers.

Marketing today is all about communicating your brands story and personality and encouraging interaction from potential consumers and if you do it right, the results can be phenomenal. More and more consumers are turning to video to learn about a brand and they are also sharing these videos with peers. In September 2015, the of videos being played on Facebook per day had reached 8 billion views.The rise of video marketing has been one of the most exciting trends in recent years.

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